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Understanding customers. Communicating benefits. Shaping conversations.

Training courses for sales and service that focus on your customer conversations, your personal impact and your next development steps.

Successful customer conversations begin with understanding the customer's needs and desires. They build trust, communicate the benefits of your offer, and constructively address objections or price pressure. Our sales training combines these tools with reflection on your own sales style.

Open sales training coursesDiscuss sales training for your team
A saleswoman listens to a corporate customer who explains his needs using a product sketch.

What would you like to further develop in your day-to-day sales work?

Training for sales and service.

Sales Skills

STRUCTURING SALES CONVERSATIONS AND WINNING CUSTOMERS

5 modularly structured days

In person

Next course start · Cologne

Only 6 places availableAs of 06.11.2026

View training course: Sales Skills

Service Excellence

PROFESSIONAL CUSTOMER CONTACTS

3 modularly structured days

In person

Next course start · Cologne

Only 10 places availableAs of 06.11.2026

View training course: Service Excellence
Open sales training courses

Dates and practical phases.

The training days of your selected open courses on a shared timeline.

  1. Sales SkillsKölnOnly 6 places availableAvailability: as of 06.11.2026.
    Sales Skills, Cologne, 15.01.2027 – 13.05.2027. Dates: 15 January 2027, 11 February 2027, 19 March 2027, 8 April 2027, 13 May 2027.
    Inquiries: Sales Skills, Cologne, 15.01.2027 – 13.05.2027
  2. Service ExcellenceKölnOnly 10 places availableAvailability: as of 06.11.2026.
    Service Excellence, Cologne, 04.03.2027 – 07.04.2027. Dates: 4 March 2027, 5 March 2027, 7 April 2027.
    Inquiries: Service Excellence, Cologne, 04.03.2027 – 07.04.2027
  3. Sales SkillsFrankfurt am MainOnly 10 places availableAvailability: as of 06.11.2026.
    Sales Skills, Frankfurt am Main, 24.03.2027 – 21.07.2027. Dates: 24 March 2027, 21 April 2027, 12 May 2027, 23 June 2027, 21 July 2027.
    Inquiries: Sales Skills, Frankfurt am Main, 24.03.2027 – 21.07.2027
  4. Sales SkillsKölnOnly 10 places availableAvailability: as of 06.11.2026.
    Sales Skills, Cologne, 12.05.2027 – 07.10.2027. Dates: 12 May 2027, 11 June 2027, 16 July 2027, 9 September 2027, 7 October 2027.
    Inquiries: Sales Skills, Cologne, 12.05.2027 – 07.10.2027
  5. Sales Skills AdvancedKölnOnly 10 places availableAvailability: as of 06.11.2026.
    Sales Skills Advanced, Cologne, 12.05.2027 – 09.06.2027. Dates: 12 May 2027, 9 June 2027.
    Inquiries: Sales Skills Advanced, Cologne, 12.05.2027 – 09.06.2027
  6. Key Account ManagementKölnOnly 10 places availableAvailability: as of 06.11.2026.
    Key Account Management, Cologne, 09.06.2027 – 04.08.2027. Dates: 9 June 2027, 7 July 2027, 4 August 2027.
    Inquiries: Key Account Management, Cologne, 09.06.2027 – 04.08.2027
  7. Sales SkillsKölnOnly 10 places availableAvailability: as of 06.11.2026.
    Sales Skills, Cologne, 10.09.2027 – 06.01.2028. Dates: 10 September 2027, 8 October 2027, 9 November 2027, 9 December 2027, 6 January 2028.
    Inquiries: Sales Skills, Cologne, 10.09.2027 – 06.01.2028
  8. Service ExcellenceMünchenOnly 10 places availableAvailability: as of 06.11.2026.
    Service Excellence, Munich, 29.09.2027 – 26.10.2027. Dates: 29 September 2027, 30 September 2027, 26 October 2027.
    Inquiries: Service Excellence, Munich, 29.09.2027 – 26.10.2027

You can request your desired series without obligation. We will personally confirm the date, location, and availability.

Sales training for your customers and your daily work.

We develop training programs for your sales team based on your goals and specific customer interactions. Together, we clarify which skills your team wants to strengthen and how the learned material can be applied in everyday work.

Discuss sales training for your teamLearn about in-house programs