Training series · 5 sessions
15.01.2027 – 13.05.2027
KölnOnly 6 places available
Training series OT-SK-01.27
In person
Your training dates
Availability: as of 06.11.2026.
Sales Skills
STRUCTURING SALES CONVERSATIONS AND WINNING CUSTOMERS
Expertise is important. However, in sales, success also depends on how you establish contact, ask questions, communicate the benefits of your offer, and prepare for the closing. This training accompanies the entire sales process and helps you further develop your personal sales style.
Who is this training suitable for?
New and experienced sales staff who want to further develop their sales style and communication skills.
Your personal benefit.
- Prepare new customer contacts and appointments at the decision-making level
- Identify customer needs through targeted questions and communicate benefits convincingly
- Handling objections, price pressure, and closing situations more professionally
- Analyze your own strengths with LIFO®
The benefits for your company.
Your company strengthens key sales competencies from acquisition and needs assessment to customer retention, and creates more transparency across the sales phases.
This is what you can expect.
- Personal selling style and LIFO® analysis
- Acquisition and appointment scheduling
- Initial contact and needs analysis
- Sales Funnel
- Benefit argument and short presentation
- Price negotiation and closing
- Customer retention and difficult conversations
Procedure, scope and practical application.
Five individual training days with practical phases and LIFO® analysis. The content combines personal development with concrete tasks along the sales process.
Learn about our training approachKey data and included services.
- Scope
- 5 modularly structured days
- Group size
- 4 to a maximum of 12 participants
- Investment per person
- 2.830 € plus VAT.
- Delivery format
- In person
The exercises, analyses, and transfer modules mentioned in the training profile are part of the described program. We will clarify any further included services and potential additional costs in your specific offer.
The minimum number of participants does not guarantee that the event will take place. We will confirm the date, details, and conditions personally.
Your next opportunities to participate.
Choose a training series and check all dates, location and included services.
- 15.01.2027 – 13.05.2027Availability: as of 06.11.2026.Sales Skills, Cologne, 15.01.2027 – 13.05.2027. Dates: 15 January 2027, 11 February 2027, 19 March 2027, 8 April 2027, 13 May 2027.
- 24.03.2027 – 21.07.2027Availability: as of 06.11.2026.Sales Skills, Frankfurt am Main, 24.03.2027 – 21.07.2027. Dates: 24 March 2027, 21 April 2027, 12 May 2027, 23 June 2027, 21 July 2027.
- 12.05.2027 – 07.10.2027Availability: as of 06.11.2026.Sales Skills, Cologne, 12.05.2027 – 07.10.2027. Dates: 12 May 2027, 11 June 2027, 16 July 2027, 9 September 2027, 7 October 2027.
- 10.09.2027 – 06.01.2028Availability: as of 06.11.2026.Sales Skills, Cologne, 10.09.2027 – 06.01.2028. Dates: 10 September 2027, 8 October 2027, 9 November 2027, 9 December 2027, 6 January 2028.
Training series · 5 sessions
24.03.2027 – 21.07.2027
Frankfurt am MainOnly 10 places available
Training series OT-SK-02.27
In person
Your training dates
Availability: as of 06.11.2026.
Training series · 5 sessions
12.05.2027 – 07.10.2027
KölnOnly 10 places available
Training series OT-SK-03.27
In person
Your training dates
Availability: as of 06.11.2026.
Training series · 5 sessions
10.09.2027 – 06.01.2028
KölnOnly 10 places available
Training series OT-SK-04.27
In person
Your training dates
Availability: as of 06.11.2026.
Your inquiry is non-binding. Please have all dates, location, details, and included services confirmed.
Your questions about the training.
Open training or in-house: Which is a better fit?
In open training courses, you learn with participants from other companies. In-house training courses are designed specifically for one organization. Which option is better depends on your goals and circumstances.
Can I contribute my own situations?
Working on professional scenarios is part of our approach. You will find information about the required preparation and practical exercises in the schedule for each training course.
Do I need any prior knowledge?
Please note the target group and any prerequisites for the training. If you are unsure, we will be happy to advise you on your selection.
What is included in the price?
The services included are listed in each offer. Please pay particular attention to materials, analyses, in-depth training days, and any potential additional costs.
Is my inquiry already a binding booking?
Your inquiry is non-binding. We will review the selected training series and get back to you. Your inquiry does not yet constitute a binding booking.
Turn good customer conversations into targeted sales opportunities.
Would you like to address this topic within your own company?
We will discuss your goals and clarify how the training can be designed for your team.
Discuss the in-house option