Training series · 3 sessions
09.06.2027 – 04.08.2027
KölnOnly 10 places available
Training series OT-KAM-01.27
In person
Your training dates
Availability: as of 06.11.2026.
Key Account Management
STRATEGICALLY DEVELOPING KEY CUSTOMERS
Important customer relationships aren't built solely through regular contact. The key is to systematically identify customer potential, involve the right contacts, and strategically prepare for conversations. This training combines customer analysis, value proposition, and negotiation skills.
Who is this training suitable for?
Employees in sales and key account management who want to manage and develop important customers more strategically.
Your personal benefit.
- Analyze key customers in a structured way and develop action plans.
- Identify needs and additional business opportunities more effectively
- Prepare thoroughly for annual customer meetings and negotiations
- Professionally coordinate internal interfaces and customer relationships
The benefits for your company.
Your company strengthens the systematic support and development of key customers as well as the ability to identify potential for additional business.
This is what you can expect.
- Role and tasks in Key Account Management
- Strategic customer analysis and action plan
- Needs analysis and customer-specific benefits
- Annual customer meetings and the Harvard negotiation approach
- Upselling and Cross-selling
- Price and terms negotiations
- Interface communication
Procedure, scope and practical application.
Three modular days with practical phases and direct reference to your own key customers.
Learn about our training approachKey data and included services.
- Scope
- 3 modularly structured days
- Group size
- 4 to a maximum of 12 participants
- Investment per person
- 1.695 € plus VAT.
- Delivery format
- In person
The exercises, analyses, and transfer modules mentioned in the training profile are part of the described program. We will clarify any further included services and potential additional costs in your specific offer.
The minimum number of participants does not guarantee that the event will take place. We will confirm the date, details, and conditions personally.
Your next opportunities to participate.
Choose a training series and check all dates, location and included services.
- 09.06.2027 – 04.08.2027Availability: as of 06.11.2026.Key Account Management, Cologne, 09.06.2027 – 04.08.2027. Dates: 9 June 2027, 7 July 2027, 4 August 2027.
Your inquiry is non-binding. Please have all dates, location, details, and included services confirmed.
Your questions about the training.
Open training or in-house: Which is a better fit?
In open training courses, you learn with participants from other companies. In-house training courses are designed specifically for one organization. Which option is better depends on your goals and circumstances.
Can I contribute my own situations?
Working on professional scenarios is part of our approach. You will find information about the required preparation and practical exercises in the schedule for each training course.
Do I need any prior knowledge?
Please note the target group and any prerequisites for the training. If you are unsure, we will be happy to advise you on your selection.
What is included in the price?
The services included are listed in each offer. Please pay particular attention to materials, analyses, in-depth training days, and any potential additional costs.
Is my inquiry already a binding booking?
Your inquiry is non-binding. We will review the selected training series and get back to you. Your inquiry does not yet constitute a binding booking.
Develop your most important customer relationships with a clear strategy.
Would you like to address this topic within your own company?
We will discuss your goals and clarify how the training can be designed for your team.
Discuss the in-house option