Training series · 2 sessions
12.05.2027 – 09.06.2027
KölnOnly 10 places available
Training series OT-SK-Adv.-01.27
In person
Your training dates
Sequential format with two separate training days.
Availability: as of 06.11.2026.
Sales Skills Advanced
RECOGNIZING DIFFERENT CUSTOMER TYPES AND ADDRESSING THEM APPROPRIATELY
Arguments that convince one customer may leave another unmoved. In the Sales Skills Advanced Training, you will learn to analyze your own sales style using LIFO® and to consciously tailor your communication, value proposition, and objection handling to different conversation partners.
Who is this training suitable for?
Experienced sales staff in the office and in the field who want to apply the LIFO® concept in sales.
Your personal benefit.
- Recognize your own strengths and typical sales pitfalls
- Better assess customer signals and preferred behaviors
- Vary your arguments and conversation techniques
- Addressing stalling tactics and objections more effectively
The benefits for your company.
Your company develops the ability of experienced sales staff to address customers more individually and to better tailor benefit arguments to conversation partners.
This is what you can expect.
- LIFO® Strengths Profile and Sales Style
- Identifying customer styles
- Building personal contact
- Vary the benefits arguments appropriately.
- Handling objections according to customer style
- Stalling tactics and techniques to support closing
Procedure, scope and practical application.
LIFO® is the central methodological focus of the two training days, not just a supplementary test.
Learn about our training approachKey data and included services.
- Scope
- 2 days
- Group size
- 4 to a maximum of 12 participants
- Investment per person
- 1.175 € plus VAT.
- Delivery format
- In person
The exercises, analyses, and transfer modules mentioned in the training profile are part of the described program. We will clarify any further included services and potential additional costs in your specific offer.
The minimum number of participants does not guarantee that the event will take place. We will confirm the date, details, and conditions personally.
Your next opportunities to participate.
Choose a training series and check all dates, location and included services.
- 12.05.2027 – 09.06.2027Availability: as of 06.11.2026.Sales Skills Advanced, Cologne, 12.05.2027 – 09.06.2027. Dates: 12 May 2027, 9 June 2027.
Your inquiry is non-binding. Please have all dates, location, details, and included services confirmed.
Your questions about the training.
Open training or in-house: Which is a better fit?
In open training courses, you learn with participants from other companies. In-house training courses are designed specifically for one organization. Which option is better depends on your goals and circumstances.
Can I contribute my own situations?
Working on professional scenarios is part of our approach. You will find information about the required preparation and practical exercises in the schedule for each training course.
Do I need any prior knowledge?
Please note the target group and any prerequisites for the training. If you are unsure, we will be happy to advise you on your selection.
What is included in the price?
The services included are listed in each offer. Please pay particular attention to materials, analyses, in-depth training days, and any potential additional costs.
Is my inquiry already a binding booking?
Your inquiry is non-binding. We will review the selected training series and get back to you. Your inquiry does not yet constitute a binding booking.
Understand your customers better and tailor your communication more specifically to them.
Would you like to address this topic within your own company?
We will discuss your goals and clarify how the training can be designed for your team.
Discuss the in-house option